The Power Of Simple

simpleImage by: Roberlan Borges

The Power Of Simple

                When you look at successful businesses with durable market advantages what are you really looking at?    What I see are companies that have a commitment to the principle of simple.

This doesn’t mean easy.    Simple is, in many ways, the hardest thing for us to do because we are naturally inclined towards complexity.  Simple is a fundamental discipline that is so rare that when you find it being practiced consistently it outshines the most complex enterprises.

The discipline of simple is part of the power of simple.   It is a very rare person who can consistently commit to the simple, to discipline themselves day in and day out to practice and improve on perfecting simple.    When you understand this then you will understand why simple is so hard for a large company to execute.    Each level in an organization is naturally inclined to increase the levels of complexity of the organization and its process.      This is why those organizations that operate with this level of discipline, based on simple, have a significant market advantage.    Resisting the inclination to lose sight of the simple is the greatest risk an organization faces.

When I think of simple and I consider what I’m defining as simple I think of Jiro Ono the proprietor of Sukiyabashi Jiro.   What he has done over his lifetime is not easy.   Delivering the quality he delivers is not easy.   There are a thousand distinctions he has developed for every aspect what he is doing.   But what he is doing is fueled by the practice of the power of simple.   He has only one objective, the delivery of the perfect sushi.    He has disciplined himself in every aspect to this one goal and he has innovated as well as refined it to the point that he is an acknowledged master.   But being a master doesn’t mean he is done.   Simple strives to refine.    Simple is better than “good enough.”    Simple is always seeking to improve and refine.    It is a discipline that is both intellectual and spiritual.

Simple is not easy, which is why the best things are simple.


Recommended viewing: Jiro Dreams of Sushi , a 2011 American documentary film directed by David Gelb.